Kelsy Osterman is a visionary hair stylist, blending artistry, movement and personal connection in every haircut.

As a hair stylist, she’s also a small business. Kelsy came to me with the idea of creating an in-depth video tutorial on how to do a rope braid. It’s a style that she promotes often to help her clients tame their curls while staying away from heat styling. She needed a resource to direct people to that gave all the information possible — so she knew she wanted to make it herself.

She needed a full suite of videos to post and promote this new resource. I filmed and edited the full tutorials on how to do the braid and style it after it’s dry. I then edited multiple versions of the videos — for youtube, vertical for social and some additional clips along the way.